I strive to leave a lasting impact on organisations and customers, driving meaningful innovation and enhancing digital presences. I work across New Zealand, Australia & USA.
I’m a product leader, creative, CXO, head of design – call me what you like – at the end of the day it’s about producing products people love (and that’s good for business). I seek out organisations that are progressive in human happiness, equality, inclusion and the health of the planet.
I’ve established and directed a number of high-performance product and user experience teams. My focus is to enable my team members to flourish and succeed through working collaboratively, undertaking research, envisioning solutions, designing, building, testing, delivering and gathering insights.
I have 20 years experience in the broad field of experience design (SD, HCD, CX, UX, UI, IxD) and realising the potential of emerging technologies to bring fun, learning and wow moments to people’s lives. I have a passion for the power of collaboration, systems, connections and technology to empower and enrich people’s lives – whether it be transactional, educational or pure entertainment.
Author: Zef Fugaz. Originally published Jan 2023 by Tally Group. View the original post. How to help your customers take climate action with a click. At Tally Digital, our mission is to ‘create customer experiences with good energy’. ‘Good energy’ for customers comes from the gift of knowledge, being empowered to make informed choices and…
Now that I have over seven years experience leading and managing Design/UX teams, I’m clear on what works and what doesn’t. I’ve never been a “command and control” manager – the type who is authoritative and decisive and usually has their team living in fear. My approach in recent years has been to be the quiet one working diligently behind…
DJ FiESTA! 1995. Photo Otago Daily Times. To others I apparently appear self-confident, but in reality I suffer from a fairly regular sprinkling of self-doubt. Too often I feel like my work might not be good enough, that I don’t spend quality time on things and that there’s someone better than me who could be…
Well… …I don’t have a plan but it looks like I’m back. I think I’m going to be less glossy and a bit more gritty from now on. You’ll not only be hearing about my adventures in Experience Design but whatever’s rocking my world right now. I’ll reveal more about my personal life, thoughts and…
Occasionally I get emails from aspiring User Experience professionals asking a bunch of questions about the industry and how I got into it. Over the years I’ve had people contacting me from around the world including the USA, Europe, The Philippines, India and New Zealand. I thought it might be useful to share some of these questions…
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