Zef?

Yes, that’s me! I’m a Kiwi lad with an exotic name*. I grew up as a child of the hippie generation and, by age 17, had struck out on my own.

Back in ’95, when the WorldWideWeb was young and you could go make a coffee while the webpage loaded, my website banner looked quite different.

My colourful career took off when I became the Assistant Editor at Tearaway Magazine in 1988. Later, I transitioned to television production and, in 1992, started working as a 3-D animator and television camera operator for TV3 News.

Around the same time, I founded ‘Global Groove’, an eclectic show on Dunedin’s student radio, featuring interviews and underground dance music. It remained one of Radio One 91FM’s top-rated programs for half a decade.

In 1995, I launched ‘Global Groove the Website’ – an e-zine platform featuring articles, record reviews, GIF animations, and even original music downloads (yeah, this took ages over a 14.4 kbit/s modem!). Take a look on the Internet Archive’s Wayback Machine!

Since then, I’ve worked for various tech companies in Australia and New Zealand, including Fronde, Rolling Stone (Next Media), Spunk Media, Provoke Solutions, Click Suite, Powershop and Tally.

I live in Aotearoa (New Zealand) and work with people from all over the planet.

* “Zef” was my childhood nickname – short for “Joseph”