ZEF FUGAZ

Blog

  • Digitise to Decarbonise!

    Digitise to Decarbonise!

    , ,

    Author: Zef Fugaz. Originally published Jan 2023 by Tally Group. View the original post. How to help your customers take climate action with a click. At Tally Digital, our mission is to ‘create customer experiences with good energy’. ‘Good energy’ for customers comes from the gift of knowledge, being empowered to make informed choices and…

    Read more →

  • Zef’s Management Ethos

    Zef’s Management Ethos

    Now that I have over seven years experience leading and managing Design/UX teams, I’m clear on what works and what doesn’t. I’ve never been a “command and control” manager – the type who is authoritative and decisive and usually has their team living in fear. My approach in recent years has been to be the quiet one working diligently behind…

    Read more →

  • It’s all about me me me…

    Meme tagging… Hey – I am ‘it’ and maybe you are next… hold your breath.. Chan has done the damage by tagging me to the ever evolving internet meme. So here goes 5 things you thought you’d never want to know about me… [1] I’m a semi-celebrity flower-power kid When I was much younger my…

    Read more →

  • iFlat Earth

    Are we throwing ourselves blindly into a yawning flat paradigm with the Apple iPhone? Let us consider a world without pressing your (or someone else’s) buttons… First of all, try kissing a glossy photograph of Bradgelina’s lips (Brad or Angelina, or both, depending on your persuasion). Next, try some real lips – you might want…

    Read more →

  • Personas Banking Elves & Why Technology Does Not Matter

    PERSONA QUAKE! Following my ‘Bring Your Personas to Life’ article on Boxes and Arrows (and more recently, this blog) I’ve attracted a lot of criticism and some praise. I don’t mind stirring debate, but somehow feel that some people assumed the extreme-end of my method. Infact all I was saying is that a constructive approach…

    Read more →

  • Bring Your Personas to Life!

    Most UCD (user centred design) companies now create personas – profiles of representative users – to guide their designs. After all, to do UCD you need to get the ‘U’ in focus right from the start. So you’ve got your persona set all neatly defined and documented, now what? How can you ensure the persona…

    Read more →

  • UX Industry Goes Loco

    In New Zealand the demand for Information Architects, Interaction Designers, Web Designers and Usability Consultants is hotter than global warming. It’s so hot that the local industry is possibly nearing some sort of a meltdown – nearly everyone seems to be looking for User Experience (UX) experts – and you’ll find plenty of people who…

    Read more →

  • I’m Hiring (Again…)

    When you see the latest jaw-dropping feature from Flickr, 37signals, ZoomIn, TradeMe or [your favourite website], do you think, “how on earth did they do that”? Do you then dig around the browser code, scour the web, read the blogs and try and actually find out HOW they did it? Ever tried to DO it…

    Read more →