ZEF FUGAZ

Blog

  • Digitise to Decarbonise!

    Digitise to Decarbonise!

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    Author: Zef Fugaz. Originally published Jan 2023 by Tally Group. View the original post. How to help your customers take climate action with a click. At Tally Digital, our mission is to ‘create customer experiences with good energy’. ‘Good energy’ for customers comes from the gift of knowledge, being empowered to make informed choices and…

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  • Zef’s Management Ethos

    Zef’s Management Ethos

    Now that I have over seven years experience leading and managing Design/UX teams, I’m clear on what works and what doesn’t. I’ve never been a “command and control” manager – the type who is authoritative and decisive and usually has their team living in fear. My approach in recent years has been to be the quiet one working diligently behind…

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  • Google Trends is Misery

    Google Trends is the new hot topic – but apart the fun it gives you (by comparing search terms), in most cases the information it spits out is quite useless. This is because Google can’t read our minds (yet). It doesn’t know the goal of the individual user, and the context of what they’re searching…

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  • “I aint got no use-a-bill-latty”

    As the President of the Usability Professionals’ Association of New Zealand (you can just call me ‘Mr President’), I\’m charged with supporting and growing “usability” in this country. Well, things seem to be ticking along quite nicely, with the latest UPA survey of over 1300 usability professionals worldwide (including a healthy 21 responses from little…

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  • To submit, submit or submit?

    I’m sick to death of screens containing multiple submit buttons and in recent years I’ve been culling submit buttons from any web application I can lay my hands on. Most of the time users will click on ‘NEXT’ so there’s no need to offer extra buttons saying ‘BACK’, ‘SAVE’ or ‘CANCEL’My rule is simple… “One…

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  • Usability is Bad for the Environment

    Soon after I relaunched my blog in January 2006 my subscriber base shot up from about a dozen regular readers to over 300 – and now fluctuates wildly between 150 and 250 I’ve been wondering about these fluctuations and discovered an interesting trend… Whenever I write about environmental issues – the subscriptions increase. …and… Whenever…

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  • ‘Absolute Beachfront’ by 2050

    What will New Zealand look like in 20 years if we don’t have fresh Water, are still dependant on Oil and human-induced Climate? A sea-level rise of 5m will make my house ‘absolute beachfront’.To debate this I recommend you subscribe to Future Blog – which has a focus on Wellington/New Zealand environmental issues. It’s well…

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  • Environmentally Friendlier Pop-ups

    Old fossil Web1.0 technologies (such as pop-ups) continue to pollute our browsing environment and are hampering progressive and sustainable navigation. So, in one of my previous blogs I declared “War on Pop-Up Pollution“. In this issue I look at some alternative techniques to “display information within information”. Why Pop-ups Are Evil Forced Consumption’¦ According to…

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