Blog

  • Digitise to Decarbonise!

    Digitise to Decarbonise!

    Author: Zef Fugaz. Originally published Jan 2023 by Tally Group. View the original post. How to help your customers take climate action with a click. At Tally Digital, our mission is to ‘create customer experiences with good energy’. ‘Good energy’ for customers comes from the gift of knowledge, being empowered to make informed choices and…

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  • Zef’s Management Ethos

    Zef’s Management Ethos

    Now that I have over seven years experience leading and managing Design/UX teams, I’m clear on what works and what doesn’t. I’ve never been a “command and control” manager – the type who is authoritative and decisive and usually has their team living in fear. My approach in recent years has been to be the quiet one working diligently behind…

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  • Gold-plated Paper

    Dealing in software design I often work with budgets worth many more times than my car (and sometimes as large as my 25-year mortgage). And because I often work in the early stages of web projects what I’m delivering to clients is usually nothing more than concepts on paper. When the end-product is merely conceptual…

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  • Statisfaction

    A few months ago I kicked up a fuss about the usability and interaction design of the first New Zealand Online Census. Just having completed my own design projects for the SJS registration forms and E-Government compliance for Grants Online, I was surprised at how the Online Census differed so radically from what I considered…

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  • Bob’s Webstock Lyrics Uncovered!

    In an exclusive scoop, Zef brings you the original lyrics from Bob’s legendary Webstock performance on May 25. Those who were lucky enough to be present at Webstock may notice a few differences from the improvised live performance, including “Flickr’d” substituted for “Google”, and “pointing device” exchanged for “mouse” – just like a good CSS,…

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  • Triple Bottom Line Usertarianism

    As the designers of user interfaces we have an obligation to not only our clients, but our users and their greater working environment. In practical terms, Triple Bottom Line Usertarianism usually means expanding the traditional user experience framework to take into account not just user and client satisfaction but the overall user-ecology. Usertarianism is a…

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  • Taking Stock…

    Well – Webstock was a blast. Here’s snippets from my seven days of coffee and haze… Sunday (PM) I join the Provoke crew to wine and dine the phenomenally busy Kelly Goto. Monday Running a packed UPANZ event with Kathy Sierra + Bert Bates… Kathy gives us plenty of food for thought – Phil and…

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  • It’s K-Time!

    Webstock is the biggest thing to hit the Wellington web industry since Trade Me sold for $700m in cash – the difference is that, this time, almost everyone gets to share the riches. For me the Webstock Experience started last night over a relaxed dinner at the Matterhorn with the Provoke DUX team and  (a…

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