ZEF FUGAZ

Blog

  • Digitise to Decarbonise!

    Digitise to Decarbonise!

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    Author: Zef Fugaz. Originally published Jan 2023 by Tally Group. View the original post. How to help your customers take climate action with a click. At Tally Digital, our mission is to ‘create customer experiences with good energy’. ‘Good energy’ for customers comes from the gift of knowledge, being empowered to make informed choices and…

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  • Zef’s Management Ethos

    Zef’s Management Ethos

    Now that I have over seven years experience leading and managing Design/UX teams, I’m clear on what works and what doesn’t. I’ve never been a “command and control” manager – the type who is authoritative and decisive and usually has their team living in fear. My approach in recent years has been to be the quiet one working diligently behind…

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  • …but will it fold the washing?

    For christmas my eldest daughter was given a Knex construction kit – and a few hours later Ferris was born. Ferris is pretty simple, but inquisitive – its main function being to drive around the floor, bump in to objects, act ‘confused’, persist and eventually get out of tricky situations. Of course “Ferris” – part…

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  • Man Goes Silly Over Usability

    Here’s proof that usability can make you look a little bit silly. My work colleague is in love with these new mega-chunky Phillips headphones, which he bought half price for $40. I tried them on for myself. The sound quality is pretty average – I’d even go as far to say the sound quality isn’t…

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  • King Kong of Usability Stuff Ups

    Last Wednesday I was setting up a usability test environment for a new website. Somebody commented on the computer monitor – “It’s fuzzy” – and proceeded to try and adjust the monitor settings. But, as I pointed out, the target market for the website is students. Our field research has shown that a fair percentage…

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  • Students Treated to Defensive Design

    The Student Job Search website has been relaunched, but at first glance you wouldn’t notice much of a difference… While the visual design has largely remained untouched – most of the work has gone in to turning a potentially arduous registration process in to something digestable and usable for both students and employers. Provoke’s ethos…

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  • ZoomIn BloomIn Brilliant

    Zoomin is a New Zealand dynamic street map site, where you can zoom, pan and navigate around the map in real time. Sound Googlesk? Well, it is, but better. What I really like about it is the user experience – it’s uncluttered and simple to use – minimal navigation and appropriate use of AJAX. And,…

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  • Radio NZ Rocks Online

    I’m probably a tad younger than the core Radio New Zealand demographic, but in recent years it has become my station of choice – thanks in part to my fabulous retro 1950’s transistor radio (which only picks up the AM frequency). The station makes me feel connected to the flavour of New Zealand I identify…

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