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Digitise to Decarbonise!
Author: Zef Fugaz. Originally published Jan 2023 by Tally Group. View the original post. How to help your customers take climate action with a click. At Tally Digital, our mission is to ‘create customer experiences with good energy’. ‘Good energy’ for customers comes from the gift of knowledge, being empowered to make informed choices and…
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Zef’s Management Ethos
Now that I have over seven years experience leading and managing Design/UX teams, I’m clear on what works and what doesn’t. I’ve never been a “command and control” manager – the type who is authoritative and decisive and usually has their team living in fear. My approach in recent years has been to be the quiet one working diligently behind…
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Foto Blotto
It was my first exploration into the brave new world of ordering photo-prints online. I thought the experience would be simple… Visit a website Upload a bunch of photos I want printed Choose the size and format Enter my address and credit card details Then forget about it a for a few days… …until “viola!”…
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Blind Greens
While travelling from Ohakune to Paraparaumu the other day I became obsessed with the plethora of political party billboards lining the highway. To the point…The National Party takes the cake for effective design (and billboards per mile), and the Social Credit party billboard in Wanganui wins the prize for sheer audacity… (won’t they ever give…
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Trade Me Your Region
The Trade Me ‘change my region’ feature assumes New Zealanders are hermits – never leaving the comfort of their internet device, home, street or town. I live and work in more than one region.The purpose of ‘change my region’ is to allow people to search for goodies in ‘their region’ (or, alternatively, over the whole…
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Software Specifications With Vision
When it comes to building software many New Zealand companies unnecessarily struggle with design and development issues. Much of this is due to software specifications without adequate pictures. Below is the specification a building architect has written for a new house: …the total floor area of the building is to be approximately 250 square metres…
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NZ Firms Need to Catch Up with Overseas
More time for usability now development tools are more efficient An interview with Zef Fugaz by Stephen Bell, Computerworld (November 2004) If New Zealand developers are to increase exports of software and maintain an edge against overseas competitors then they would be well-advised to catch up on usability practice, says Zef Fugaz, a specialist in…
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Designing for Loyalty
Astute web designers do more than just design with your customers in mind- they actually design with your customers- in person. Zef Fugaz looks at ways to get your users on board, and looks at New Zealand success stories. This article originally appeared in Unlimited Magazine (June 2004) The dotcom crash taught the young web…
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